Your customers will judge your Brand and share it....
Your customers will judge your Brand and share it. BEWARE: it's going to be #viral ! http://t.co/gjmQfDrF7L
May 29, 2013
Pubblicità
/http%3A%2F%2Fb-i.forbesimg.com%2Fthumbnails%2Fblog_1632%2Fpt_1632_266_o.jpg%3Ft%3D1369765011)
Monsanto, Abercrombie & Fitch, and the Greatest New Threat to Your Brand: Your Customers
VideoAt the end of 2010 I wrote about the 'Coming Decade of Radical Transparency.' My prediction for 2012 was the 'Rise of Consumer Activism.' We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, media-savvy and mobilized audience intent on punishing behavior that does [...]