Top posts
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SEO Tailored to a Spanish-Speaking Audience in the US
What does SEO look like when tailored to a Spanish-speaking audience? Here’s a hint: it’s not about a direct translation of keywords. Basic literary translation theory says that good translations move beyond issues of “letter” (that is, a literal word-for-word...
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Amy's Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule
Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash...
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5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five...
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Becoming a Blogger: Do You Have What it Takes?
Are you thinking of starting a blog or restarting your blog? Do you wonder if you have what it takes to attract a strong blog audience? To learn about what it takes to become a successful blogger, I interview Stanford Smith for this episode of the Social...
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Pinterest Analytics: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Launches Free Web Analytics: Pinterest Web Analytics ”give...
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Kickstarter: How Crowd Funding Is Changing Business
Have you considered crowd funding? Are you wondering how it can help your business grow? To learn about how Kickstarter has transformed the process of funding projects, I interview Richard Bliss for this episode of the Social Media Marketing podcast....
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Pinterest’s New Look: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Gets A New Look: Pinterest has added “a few new...
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How to Choose the Right Type of Facebook Contest
Are you thinking of launching a Facebook contest or giveaway? Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base? How can you be sure the type of contest you choose fits your Page and your goals?...
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Facebook Reduces Ad Options: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Streamlines Ad Offering: Facebook says they plan...
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How to Ensure Your Facebook Contests Attract Genuine Fans
Are you thinking of running a contest on Facebook? Have you run a contest and had little success with retaining fans past the award date? One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding...
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5 Creative Ways to Drive More Traffic to Your Blog Posts
Do you want more traffic to your blog? Are you struggling to catch the attention of more readers? Does this sound familiar? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook,...
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5 Ways to Generate More Business From LinkedIn
Is LinkedIn working for you? Do you want to generate more business from LinkedIn? When used properly, LinkedIn can be a gold mine for your business. Here are five steps to improve your efforts to generate more business from LinkedIn. As a business, the...
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How to Improve Your Social Media Marketing Return on Investment
Have you ever been asked to show the return on investment (ROI) for your social media work? Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media? 25% of marketers said that their biggest...
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Pinterest Success: Creative Ways to Use Pinterest for Your Business
Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast....
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Facebook Hashtags: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Clickable Hashtags: Clickable hashtags...
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5 Mobile Social Media Marketing Ideas to Grow Your Business
Your customers and prospects are using smart phones. Have you figured out how to connect with them using mobile social media marketing techniques? Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re...
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How to Convince Your Skeptical Boss That Facebook Marketing Works
Is your business on Facebook? Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment? In this article I’ll show you 7 things you can do to convince decision-makers on the value Facebook. #1: Assess Your Goals Before...
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How to Use the LinkedIn Contacts Feature
Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Contacts...
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Research Shows Blogging a Top Focus for Marketers
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered. Questions such as, “What are the best...
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Twitter Traffic: How to Double Your Traffic to Your Content
Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast. More About This Show...
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Proof That Podcasting Will Benefit Your Business
Pat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting. “I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first...
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3 Tools to Help You Discover and Share Great Content
Are you looking for better ways to find new and interesting content to share? Is finding time to read and share interesting content a battle? In this article, I outline 3 tools to help you find and share great content while saving you valuable time. #1:...
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Mobilizing Your Website: What You Need to Know
Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users? To learn about the opportunities available in the mobile marketing world, I interview Greg Hickman for this episode of the Social Media Marketing podcast. More...
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Instagram Videos: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Video Now on Instagram: Instagram users now have another...
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How to Use Google+ to Expand Your Business Influence
Are you looking to tap into the power of Google+? Is your business leveraging all that Google+ has to offer? Have you created a personal profile or business page on Google+, but want more influence? Why Google+? According to GlobalWebIndex, Google+ now...